Stop Guessing. Start Seeing.

Packaging HAS less than 3 seconds to win the shelf. Eye-tracking reveals precisely what shoppers see.

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What We Do
90% of purchase decisions happen subconsciously. Are you testing for that? 

Traditional surveys rely on what consumers say they do. But in the aisle, shoppers act on instinct. They misremember where they looked, overestimate their reading time, and ignore clutter they can’t articulate.

If you are launching a new product or undergoing a high-stakes rebrand, asking opinions isn’t enough. You need to track behavior. Packaging research is the game changer.

Packaging Research

Once they see you, do they get it? We track the gaze path to see if your hierarchy works. Do they see the flavor cue? Do they read the “High Protein” claim? We pinpoint exactly where the design breaks down so you can fix it.

Shelf Testing

Don’t launch in a vacuum. We pit your prototype against the category leaders to see if you are stealing attention or fading into the background. Get definitive data on how you stack up against the big guys.

Eye-Tracking Research

Can shoppers actually find you? We test your design on a randomized digital shelf against real competitors. We measure time-to-find and visibility to ensure you don’t get lost in the noise of the category.

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“I wish we’d used Rich’s eye-tracking service before we launched our new package design. The insights we gained were invaluable, highlighting exactly how real shoppers see our product on the shelf. Rich and his team gave us a whole new perspective.”

– John Bonnel, Wholly Veggie

INSIGHTS

Expert perspectives, industry trends, and practical takeaways.

Standout innovation.

Standout Innovation

Every brand competes for attention on the shelf. Some are more successful than others, and some also have clear advantages over others. Advantages like: Better shelf position (middle of shelf) Larger brand presence, which allows for larger brand blocks Brands without the deepest of pockets need to...
Eye Tracking vs Surveys

Eye Tracking vs Surveys: Why Asking Consumers Isn’t Enough

Surveys help understand attitudes, but not behaviours. This is the crux of why most traditional packaging testing falls flat. Eye-tracking shows that what consumers say is often completely different from what they do. Where Surveys Fall Short Shoppers misremember where they looked They...
When a Rebrand Actually Works

When a Rebrand Actually Works: Eye-Tracking Insights on New vs. Legacy Designs

Rebrands are high-risk, high-reward. For every success story, there’s a redesign that ends up doing the opposite and erodes sales. Eye-tracking helps quantify whether a redesign truly improves performance, and we’ve had more than a couple of clients who were a part of that second group,...
Startup-Friendly Packaging

Startup-Friendly Packaging: How Small Brands Can Win

Small and emerging brands are often put at a disadvantage against big CPGs. Eye-tracking can help level the playing field.Innovative packaging can outperform scale when it emphasizes clarity, contrast, and benefits that shoppers care about.   High-Impact Strategies for Smaller Brands Ownable...
Improve Findability on Shelf

How to Improve Findability on Shelf: A Data-Driven Approach

Findability tasks are an essential tool within our testing toolkit. When shoppers struggle to locate a product, even when asked to find it specifically, it’s a sign the packaging design needs structural changes. When shoppers browse a category, online or in-store, their behaviour comes down to two...
Design Principles

Design Principles That Actually Work: Lessons from Hundreds of Pack Tests

After years of evaluating packaging across CPG segments, specific design patterns consistently outperform in eye-tracking. Here are the principles we see repeatedly driving performance. A Single Dominant Focal Point Shoppers need a place for their eyes to land.This can be an ingredient cue,...
Packaging Mistakes

The Biggest Packaging Mistakes CPG Brands Make: Backed by Eye-Tracking Data

Across categories, from functional beverages to better-for-you snacks, we frequently see the same packaging issues hurting performance. Here are the most common mistakes based on the Rich Insights study data.   Mistake 1: Trying to Say Too Much More claims = less clarity. Brands often assume...
CPG Packaging

The First 3 Seconds: What Eye-Tracking Tells Us About CPG Packaging

At Rich Insights, we’ve been involved in hundreds of shelf and design tests, and one behavioral insight is consistent across categories:The first three seconds determine whether a shopper ever engages with your product. What Shoppers Are Actually Doing in the First 3 Seconds 1. Scanning for...
Services Package Noticeability

Why Shoppers Miss Good Products : The Science of Package Noticeability

A holistic view of the user experience, from the moment they see the package on the shelf to when they interact with the product. Our shelf simulations and reimagined packaging strategies seamlessly merge intuition with data science, surface what ads cannot by exposing unconscious longings and...

“Working with Rich was a fantastic experience. We quickly identified impactful tweaks to our packaging. Rich is detail-oriented, thoughtful, and truly committed to helping CPG brands shine. Highly recommend!”

– Neeley Kolsch Britt , Well-Kept

ABOUT

It all started with Richard Moniz. With over 16 years in the research industry, he quickly realized that traditional data was missing more than half the story. He wanted to peek inside the shopper’s brain (ethically, of course, no X-Men powers involved)…

 

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Transform your products to shine amongst the shelves.

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